LO4: Finalising - Marketing

Our marketing plan is to essentially draw as much attention to this game as we possibly can, when you see the budget and the amount we have to make back on the Costs post then you'll realise that whilst all of this may be over the top and a bit excessive, it's bound to draw attention to us somehow and someway, otherwise all the effort, time, money, blood, sweat and tears that go into this game will be null, void, all for nothing. We'll start out by making various accounts on plenty of social media sites (seriously, if your business isn't on social media by now, you're missing out) so people can find us easily and follow us even easier and keep up to date whenever something is announced, the big three that we're focusing on is Facebook, for the massive user base and personalised ads towards people most likely to buy the game, Twitter, for the same sort of reasons, excluding the ads and replacing it instead with direct replies to people who may ask questions, and then Tumblr, where we can keep a tidy archive of everything we've posted, be it updates, facts, queries, video teasers, and we can also reblog all the art and stuff we're getting from the promotional things we release and make it clear that we as developers do care about the fan base that may ensue.

Whilst it's not exactly social media we would have a YouTube account too, to release trailers and teasers and keep people up to date with actual footage from the game itself, possibly through development to the final release. We would also have advertisements like banners and footers and ones off to the side and in all sorts of sizes and resolutions when the game itself comes out so people are alerted to it's presence, or even when it's nearly coming out so people can learn more in preparation on whether or not to buy it and preorder it if necessary. In the real world, however, we decided it would be good to have things up in game retailers such as cut-outs of the characters and coming soon posters to be a physical representation, because although the majority of this world has now gone digital there are still those out there that aren't so good with it, though really our age group that we're aiming for should be online as of now anyway. Last but no least we have the limited edition stuff that may be bundled with preorders, wherein if you buy it before it's released to ensure you get a copy you can get special stuff that you otherwise couldn't if you just bought the retail version instead. Things like figures would be good, art books, accessories, soundtracks and everything else, though they could also be included in a re-release if the game was popular enough in like an anniversary collection of sorts.